Auckland, New Zealand
In need of a new and invigorating brand identity to attract more travelers, Auckland sought to re-brand their city. Located in Northern New Zealand, Auckland is surrounded by numerous mountains, forests, beaches, and volcanoes. As a result of close proximity to breathtaking landscapes, Auckland is the adventurer’s wonderland. This brand book helps to illustrate the feeling of vigorous excitement and the desire for exploration through the use of dynamic photography, visual themes, and the striking logo that embodies the steadfast and powerful nature of Auckland.