Move Over

Mover Over

The Oregon Department of Transportation developed Move Over, a captivating campaign that reminds the public about the consequences of disobeying traffic laws. Specifically, the law in which drivers must give one lane of space for emergency responders stopped on the side of the road. These principles are communicated to the viewer through graphic imagery of emergency responders tending to accidents. The imagery is hosted in the silhouette of an emergency responders vehicle, creating an effect where the viewer is looking into a window of the consequence of disobeying the law.

Move Over

Move Over

The Oregon Department of Transportation developed Move Over, a captivating campaign that reminds the public about the consequences of disobeying traffic laws. Specifically, the law in which drivers must give one lane of space for emergency responders stopped on the side of the road. These principles are communicated to the viewer through graphic imagery of emergency responders tending to accidents. The imagery is hosted in the silhouette of an emergency responders vehicle, creating an effect where the viewer is looking into a window of the consequence of disobeying the law.

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